Creatief Geweld: We UX! http://www.creatiefgeweld.nl Creatief Geweld optimizes User eXperience by clever transparent online concepts & powerfull visual enhancement Fri, 20 Apr 2012 16:13:37 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Gaslicht.com copycats http://www.creatiefgeweld.nl/2012/04/gaslicht-com-copycats/ http://www.creatiefgeweld.nl/2012/04/gaslicht-com-copycats/#comments Fri, 20 Apr 2012 14:21:03 +0000 admin http://www.creatiefgeweld.nl/?p=413 My Landingpage design

lp01

Landingpage design gaslicht.com

lp02

THANKS FOR THE COMPLIMENT GUY’S ;-)


]]> http://www.creatiefgeweld.nl/2012/04/gaslicht-com-copycats/feed/ 0 1000 is the magic number http://www.creatiefgeweld.nl/2011/07/1000-is-the-magic-number/ http://www.creatiefgeweld.nl/2011/07/1000-is-the-magic-number/#comments Tue, 05 Jul 2011 11:20:36 +0000 admin http://www.creatiefgeweld.nl/?p=343 In reference to my previous post “Ultra short landing page design”……..

In just a short period of time (4 weeks), this landings page, blasted through the 1000+ new customers for Essent!

Things that make me happy ;-)

]]> http://www.creatiefgeweld.nl/2011/07/1000-is-the-magic-number/feed/ 0 Ultra short landing page design http://www.creatiefgeweld.nl/2011/06/ultra-short-landing-page-design/ http://www.creatiefgeweld.nl/2011/06/ultra-short-landing-page-design/#comments Wed, 08 Jun 2011 13:50:48 +0000 admin http://www.creatiefgeweld.nl/?p=300 Last week I’ve designed an ultra short landing page for a new consumer proposition @Essent.
The target resolution was set on 1024 x 768 px, with a vertical websafe area of 600 px (fold).

The main goal in this design:

  • communicate the whole proposition (with incentive)
  • communicate some emotion to contribute to the conversion
  • include a short web form to make the conversion
  • follow branding rules



    • I wanted to do this, and stay well within the websafe area, in other words, the full UX without any scroll action!

    We’ll I succeeded! ;-)

    ]]>     http://www.creatiefgeweld.nl/2011/06/ultra-short-landing-page-design/feed/ 0     Real estate http://www.creatiefgeweld.nl/2011/01/real-estate/ http://www.creatiefgeweld.nl/2011/01/real-estate/#comments Tue, 18 Jan 2011 08:45:40 +0000 admin http://www.creatiefgeweld.nl/?p=193 A few days ago, I had a discussion about real estate…pixel real estate that is.
    I came to the conclusion that not everybody is familiar with the term “real estate” in relation to online design.

    Visual designers always have to “struggle” with the real estate within their designs.
    Basically, real estate is the available pixel space in your design, in which all elements will claim their own space.

    Elements that strongly influence the real estate are for example:

    • Your target resolution
    • Browser safe area aka “The fold”
    • Design grid, for ex. the famous 960 grid

    All these elements have to be taken into account, if you don’t want to have problems with your real estate, during your design.

    So now you know about real estate!

    ]]>     http://www.creatiefgeweld.nl/2011/01/real-estate/feed/ 0     “Slimme Thermostaat” campaign live http://www.creatiefgeweld.nl/2011/01/st-campaign-live/ http://www.creatiefgeweld.nl/2011/01/st-campaign-live/#comments Tue, 11 Jan 2011 18:55:00 +0000 admin http://www.creatiefgeweld.nl/?p=109 Last week we launched the new online “Slimme Thermostaat” campaign for Essent.
    It is a consumer based proposition, with an incentive, a nicely designed thermostat.

    The objective is to create a “gadget” like urge (AIDA), visual/graphical design is key in order to provoke this desire.

    During the next few weeks, we’re going to optimize the overall online concept & strategy,
    based on statistics and customer insights. Maybe switch from AIDA approach to fast hardcore sales

    Till then…fingers crossed and hope it will run smoothly!




    Watch the fun TV ad here!

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