“Slimme Thermostaat” campaign live

Posted: January 11th, 2011 ˑ Filled under: Portfolio ˑ  No Comments

Last week we launched the new online “Slimme Thermostaat” campaign for Essent.
It is a consumer based proposition, with an incentive, a nicely designed thermostat.

The objective is to create a “gadget” like urge (AIDA), visual/graphical design is key in order to provoke this desire.

During the next few weeks, we’re going to optimize the overall online concept & strategy,
based on statistics and customer insights. Maybe switch from AIDA approach to fast hardcore sales

Till then…fingers crossed and hope it will run smoothly!




Watch the fun TV ad here!



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