Real estate

Posted: January 18th, 2011 ˑ Filled under: Tutorial ˑ  No Comments

A few days ago, I had a discussion about real estate…pixel real estate that is.
I came to the conclusion that not everybody is familiar with the term “real estate” in relation to online design.

Visual designers always have to “struggle” with the real estate within their designs.
Basically, real estate is the available pixel space in your design, in which all elements will claim their own space.

Elements that strongly influence the real estate are for example:

  • Your target resolution
  • Browser safe area aka “The fold”
  • Design grid, for ex. the famous 960 grid

All these elements have to be taken into account, if you don’t want to have problems with your real estate, during your design.

So now you know about real estate!



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